LAURA YARROW

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All great user experiences are just great stories. leveraging these engaging narratives are an essential skill in your user centered design toolkit

I am a User Centered Design leader with a passion for great design. I take great pleasure in being involved in the local digital community, writing UX articles and publications, mentoring others via UXPA and solving tricky experience and service issues. I currently work as the Head of Design for HM Land registry, which incorporates interaction, content and service design.

Read more about what I do

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Public Speaking
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My Skills
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UX Lead
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UX Coffee Community
The presenter Laura was amazing. Really personable, calm, knowledgeable and very good at working a room full of people.
- Workshop attendee

upcoming talks in 2020

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A usability testing masterclass
UX Days tokyo - september 2020

Do you want to start running your own usability testing projects, but don’t know how to prepare, run or deliver back what you find? This masterclass will give you a step by step, practical blueprint for running your own testing. As an active practitioner, I can give you many tips and tricks I have discovered to help you gain confidence in learning this valuable skill.

ethics and influence
ux copenhagen - march 2020

As designers we occupy an incredibly privileged position of influencing and shaping the world around us with the designs and solutions we create. We constantly fall into the trap of thinking our work is used in isolation, when in reality, everything we do is interconnected in a complex and tangled ecosystem, with the knock on effect of our work being felt further along the chain out of our sight. 
We’ll examine what systems thinking is, and how it can be applied to understand the extent our work impacts the world around us, and the good and bad emergent behaviour we trigger in the human beings interacting with our work. 
Finally, we discuss the importance of adhering to a digital code of ethics - much like the medical practitioners Hippocratic oath -  to give us guidance as a design community and help us to ensure our impact on humanity is a positive one. 

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Read more about my talks

Articles in web designer magazine

I've written an article titled "UX: new tools, new rules" for Web Designer Magazine, and also appeared in an agency feature for the same magazine

Find me on social media

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my latest medium articles

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9 Amazing books that go beyond ux design

After reading far more books than is normal for a human being, I decided to collect them up to share. Many of these aren't technically UX books, but contain a lot of useful nuggets on designing for people.
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the ux designers code of conduct - part 1

Much like the medical practitioners code follow the Hippocratic oath, I think it's high time we had one for the field of experience design. This first part looks at "time".

Where am I based?

I'm based on the lovely South West coast in  Bournemouth and Poole. I enjoy spending time on some of the wonderful beaches we have down here. 
Hey, you've reached the end! But don't go yet, how about taking a look at my articles on Medium?
Read My Medium Articles