LAURA YARROW

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    • For new designers
  • Background & Skills
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  • Home
  • Medium Articles
  • Resources
    • For new designers
  • Background & Skills
    • Case studies
    • My Skills
    • Speaking
    • UX Coffee
  • Contact

Background and skills

Leadership skills

  • Leading a design team of 25-30 designers (across content, interaction, accessible and service design) through 5 different grades of seniority
  • Managing designer capacity across multiple programmes of work and projects
  • Design strategy and direction
  • Evangelising and educating organisations on user centered design
  • External outreach including global public speaking, keynotes and appearances
  • Managing and responsible for annual design practice budget
  • Developing an organisation Design System, founding the design system community, steering group, processes and governance
  • Tracking design maturity (and building/implementing design maturity models to track progress)
  • Managing partner contracts and relationships
  • Recruitment and growth activities in design teams
  • Establishment of DesignOps function, role and project management of practice improvements
  • Development and maturity of design communities
  • Organising and and designing career progression and development of designers in a team
  • Coaching and mentoring
  • General people management, disciplinary procedures, misconduct mediation

Practitioner Skills

  • User Research & Contextual Inquiry
  • Usability testing (including professional lab testing)
  • UI design
  • ​Interaction Design
  • Information Architecture
  • Sketching & Storyboarding
  • Wireframing, Hi-Fidelity mockups and rapid prototyping
  • ​Workshops Facilitation
  • Presentation of research findings to stakeholders
  • User journey mapping
  • Service blueprinting
  • Stakeholder and ecosystem mapping
  • Task Flows and User Flows
  • Task Analysis
  • Customer Experience
  • Visual Design
  • User Story Mapping
  • Mobile & responsive design
  • Analytics for UX
  • Brand style guides & pattern libraries
  • ​Paper prototyping
  • With a background in web development, I understand and can implement HTML, CSS and Javascript 

Read more about what I do

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Public Speaking
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Work
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UX Coffee Community
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Photo used under Creative Commons from star5112